UNBOXED at SXSW

UNBOXED: Creativity in the UK is heading to SXSW Austin, Tx and we want you to join us

UNBOXED SXSW image

If you're attending SXSW in Austin, TX this year join us for a week of discovery with pioneering cross-sector creatives including artist and writer Oliver Jeffers, Grammy nominated composer Jon Hopkins and mathematician Dr Anne-Marie Imafidon, exploring new innovations in multimedia public engagement, taking audiences from the depth of consciousness to the far reaches of the solar system.

UNBOXED: Creativity in the UK Takeover 

Saturday 12 March 2022, UK House - Cedar Street Courtyard 

10 experiments in creativity image
2.10 – 2.45pm UNBOXED: 10 Experiments in Creativity

with Martin Green CBE, Chief Creative Officer UNBOXED: Creativity in the UK

UNBOXED: Creativity in the UK started with £120m of public investment into an ambitious programme intended to celebrate creativity in all its forms, delivered in partnership between all four UK governments. A groundbreaking R&D process resulted in 10 acts of boundary-defying mass public engagement that exist at the intersections of science, technology and art.

As the UK becomes a lab for this huge experiment in creativity, what can it teach us about the role of creative collaboration in shaping the future?

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Building the future image
3 – 4.15pm Building the future through cross-sector creativity

with artist and writer Oliver Jeffers, mathematician Dr Anne-Marie Imafidon and Professor James Bennett 

Our Place in Space sends us into the stars to find new perspectives on our planet and ourselves through an epic 10km sculpture trail. About Us is a thrilling multimedia ride through 13.8 billion years of our history starting with the Big Bang. StoryTrails is a journey through time that uncovers hidden histories using immersive technology. Oliver Jeffers, Dr Anne-Marie Imafidon and Professor James Bennett explore how cross-sector collaboration shapes and expands creative ambition, and how creative R&D processes can help us build our futures.

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Taking audiences into the unknown image
4.30 – 5.45pm Taking audiences into the unknown

with Grammy nominated composer Jon Hopkins, Jennifer Crook, director of Collective Act and artistic director Ayanna Blair-Ford

Dreamachine is an immersive journey that creates vivid illusions, kaleidoscopic patterns and explosions of colour, designed to explore the limitless potential of the human mind. Tour de Moon reimagines our lunar satellite as symbol of radical imagination, giving rise to digital and live adventures unlike anything seen before. Jon Hopkins, Jennifer Crook and Ayanna Blair-Ford discuss collaborating across neuroscience, music, architecture, nightlife and technology to create new experiences that allow for profound engagement on a mass scale. 

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Monday 14 March 2022, Maple - Fairmont Hotel

1 – 2pm - StoryTrails: Creating Immersive History

StoryTrails is a UK-wide project giving creative practitioners access to film archives (including the BBC and BFI) and cutting-edge immersive technologies from Niantic in one of the biggest people’s history projects ever undertaken, as part of UNBOXED: Creativity in the UK. The StoryFutures team will explore how they developed formats and a ‘kit of parts’ for creatives new to immersive storytelling, enabling them to realise the possibilities of lidar scanning, augmented reality and installation media.

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Tuesday 15 March 2022, UK House - Cedar Street Courtyard 

Citizens of imagination image
12 – 1.30pm - Citizens of Imagination: Community storytelling

with writer and artist Oliver Jeffers, mathematician Dr Anne-Marie Imafidon and Angela Chan, head of inclusion StoryFutures

Our Place in Space sends us into the stars to find new perspectives on our planet through an epic sculpture trail and interactive AR. About Us is a thrilling multimedia ride through 13.8 billion years of our history. StoryTrails uncovers hidden histories using immersive technology. Martin Green speaks to Oliver Jeffers, Dr Anne-Marie Imafidon and Angela Chan to explore how these creative experiences can give audiences a sense of their place in the world and role in its future.

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 4 - 6pm - UK Immersive Networking Drinks

Meet the hosts and participants of the UK immersive takeover for networking drinks and live music from our special guests. Hosted by Arts Council England, British Council, British Underground, UNBOXED: Creativity in the UK, Audience of the Future / UKRI

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