Creativity is your new superpower

Dr. Anne-Marie Imafidon MBE talks about Creativity

Date and time

29 January

Publication date
This is an image of Dr Anne-Marie Imafidon MBE on a pink and purple background with name title and embossed lettering

Are you creative? The answer is YES we all are! 

As we delve into 2022, we're spotlighting a wide range of voices across UNBOXED to show you just how vast creativity is (prepare to be surprised) kicking off with Dr. Anne-Marie Imafidon MBE.

CEO of Stemettes – an award-winning initiative inspiring the next gen of young women in Science, Technology, Engineering and Maths - Anne-Marie is also the host of the Women Tech Charge podcast, and has joined Channel 4's Countdown as their resident arithmetician.

Hi Anne-Marie and Happy New Year! Tell us about the project you’re involved in About Us, launching UNBOXED in Paisley on 1 March?

Hi UNBOXED! About Us is the first in a series of 10 amazing projects commissioned as part of UNBOXED: Creativity in the UK, a sensational UK-wide celebration of creativity in 2022. Together with The Poetry Society, we ran a Scratch coding animation and poetry competition for young people across England, Northern Ireland, Scotland and Wales around the theme of ‘connectivity and the universe’.

Incredible! How does creativity play a part in your day-to-day life?

I wouldn’t have my job if it was not for creativity.  We create programmes, experiences and opportunities for young people. We produce resources and design work for a range of tasks and offer advice and peer support groups.  I engage in creative sessions with my team on a daily basis - coming up with solutions to problems we face and innovative ways of doing our work.

If you could collaborate with anyone, who would it be?

Haha - the list is endless. Whether it’s a big food company like Nandos or brands like Nike. We’d also love to collaborate with the hundreds of role models we adore - like Dr Gladys West and Dame Stephanie Shirley. We’ve been really fortunate to collaborate with a growing number of companies so I’m always expectant of another cool partner around the corner!

What do you think the future of science, technology, engineering, arts and maths (STEAM) looks like?

STEAM is where it’s at: creative and altruistic. We also need to show others that all kinds of people can (and do) do STEAM, so it’s not just for the stereotypical scientist.

Stemettes is a not-for-profit organisation that was created in 2013 to ensure girls, young women, and non-binary young people know that science, technology, engineering and maths (STEM) fields are options for them as career choice. We are experienced in working with those from low income communities through providing engaging activities and opportunities for learning in schools, impactful events and inspirational content platforms. Our aim is to engage, inform and connect young people with an interest in STEAM subjects and show them that these sectors need them more than ever before. Our events are free, there’s lots of fun to be had and we can guarantee you some good food too!